Types of SEO
SEO is a critical component of any effective marketing strategy and can be divided into three categories that cater to your website’s visibility and rank.
Let’s dive into them individually.
On-Page SEO
The first type on our SEO cheat sheet is on-page SEO, which denotes optimizing individual web pages to improve their ranking and drive traffic to your website.
Tasks in on-page SEO revolve around simplifying user navigation and optimizing search crawler accessibility.
Off-Page SEO
Off-page SEO relates to all activities performed outside your website that contribute positively to its SERP ranking.
The central aspect here revolves around building high-quality backlinks — recommendations from other websites suggesting yours as a valuable source of information, which enhances your domain’s credibility.
Moreover, social media marketing strategies form an integral part of off-page SEO. Local SEO strategies also fall under this category; for a business with physical locations or one providing localized services – appearing in local searches is a game-changer.
Technical SEO
Last but by no means least comes technical SEO – one might consider it more backend-oriented compared to its counterparts.
A smooth website requires tackling technicalities like fast page speeds, implementing user-friendly site structures, and eliminating duplicate content issues. Remember that SERPs value sites that perform well across multiple devices – mobile responsiveness strategies also fall perfectly under this bracket.
Further down the rabbit hole lies advanced techniques such as XML sitemap creation and executing schema markup arrangements, which facilitate better indexation, making it easier for search crawlers to comprehend your website’s offerings.
